What Is PG Buyer?

A Programmatic Guaranteed (PG) deal is a fixed number of impressions the buyer has committed to purchasing. CPM, ad sizes, and start / end date for the deal are all fixed.

What is a PMP in ad tech?

PMP is a programmatic marketing term that stands for Private Marketplace. Private Marketplace is a private advertising auction, as opposed to public marketplaces. Advertisers can only access the private marketplace with an invitation, and it's a real-time bidding environment.

What is an always on PMP?

Evergreen deals allow PMP partners to be an “always on” solution or as some may say a “set it and forget it” solution. This is the type of deal buyers should always have live -as evergreen deals are great for tried and true partners who understand your units. Contextual Relevancy.

How do I set up a private auction?

Start Private Auctions

  1. Sign in to Google Ad Manager.
  2. Click Sales. Private Auctions.
  3. Click New Private Auction.
  4. Set up Private Auction settings.
  5. Click Save.

How do I set up a PMP deal?

How to set up a PMP Deal

  1. Click on the PMP deal you created. Its settings page will appear.
  2. Click Assign to Zone.
  3. Click on the zones that you want to include in the deal, then click Assign to selected zones on the top right.
  4. Send the Deal ID shown on the settings page to your demand partner.

What is PMP deal?

What are PMP deals? A private marketplace, as the name suggests, is an invite-only marketplace where publishers make their premium inventory available directly to select buyers. PMPs are a subset of real-time bidding (RTB) and combine the efficiency of programmatic with the exclusivity of direct deals.

What is PG buyer?

A Programmatic Guaranteed (PG) deal is a fixed number of impressions the buyer has committed to purchasing. CPM, ad sizes, and start / end date for the deal are all fixed.

Which of the following are benefits of programmatic guaranteed deals?

Programmatic Guaranteed deals allow you to execute direct buys with publishers while eliminating manual processes, such as exchanging tags, troubleshooting discrepancies, and handling multiple invoices. In addition, the use of audience targeting helps narrow who your ad is shown to.

Are PMP deals guaranteed?

PMPs and programmatic guaranteed buys also share the characteristic of exclusivity, but programmatic guaranteed is even more exclusive. While PMPs are open to a select group of advertisers, programmatic guaranteed buys involve just one advertiser in a completely private exchange with a publisher.

How do you advertise using CPM?

To calculate the cost-per-thousand views, take the total number of impressions and divide by 1,000. Then divide the campaign budget by that number and you have your CPM. Using this formula can help you figure out how much to budget and what your desired number of impressions will be.

How is CPM determined?

To determine CPM, simply divide your total spend by the number of impressions. You may also want to calculate your cost per click for your CPM campaign, even though you are not paying for clicks.

At what number of impressions do returns starts to decline?

While the exact number of impressions can vary, the key insight is that there is indeed typically a point of diminishing returns." So how much is too much? As you can see in this chart, after 5 or 6 impressions, the results start to taper off, even for ads with 'good' creative.

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